The first AI-supported supervision experience for professional coaches

Reflecta blends private reflection, AI pattern insight, and facilitated human conversation into one continuous development journey that deepens client impact.

Coaching is important work

Yet developing as a coach can feel solitary.
You sense there is more to see in your sessions but you can’t always name it.

By the time you notice what really happened,
the space to explore it has often closed.

Reflection often is rushed or forgotten

Supervision often occurs too late to make the meaningful lessons stick

Patterns in our coaching, and how we are “Being”, often goes unnoticed

Reflecta was designed to change this.

The Three Layers of Reflective Insight

You

You use Reflecta to pause and reflect on what happened in your coaching conversation.

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  • What stood out?
  • What shifted for the client?
  • Where did the conversation move or stall?
  • What is this asking you to notice about yourself as a coach?

Reflecta

Reflecta helps you observe how you were being as the coach.

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  • Your habitual ways of listening and responding

  • The perspectives you naturally bring into a conversation

  • The moments where you expand a client's thinking or unintentionally limit it

Group Supervision

A UNIQUE group experience to deepen learning with others who can help you see what you can't.

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  • Gain perspectives you can't access alone

  • Deepen learning through shared inquiry

  • Surface blind spots in a safe, guided environment

  • Bring awareness into how you actually coach

  • Expand your repertoire through the wisdom of different coaching traditions

As you journey, you become a more conscious, present, and effective coach, which shifts everything for your clients

Meet Reflecta

Reflecta is a private AI reflection partner designed specifically for coaches. Its purpose is simple, to give coaches a place to pause, notice, and understand their own way of being

Affordable, 24/7 access to quality supervision

Explore deeper questions about your practice

Think immediately after sessions before the moment fades

Notice patterns emerging across sessions over time

Understand your Way of Being as a coach

Reflecta does not replace supervision,

It deepens it

Group Supervision

Where private reflection becomes shared learning.

Reflecta’s facilitated group supervision sessions bring coaches together to explore the patterns and themes emerging from their reflective practice. These gatherings create a structured, supportive environment where reflection deepens through shared perspective, curiosity, and dialogue. 

You don't just bring questions. You bring insights from your Reflecta sessions - moments that are still asking something of you. 

Bring Reflecta insights into live, guided conversation 

Gain perspectives you can't see from the inside

Surface blind spots through group inquiry 

Build the reflective capacity that develops how you coach

6x sessions per year, included with Reflecta Pro.

Reflecta combines two powerful formsof intelligence.

AI can optimize, humans can care.
AI can calculate, humans can feel significance. 

AI can hold more information than any one person, and it doesn't have an off day. What it cannot do is sit with complexity, sense what matters, or understand what it means to be a coach in a particular moment with a particular client. 

Human supervision brings exactly that. The insights Reflecta surfaces becomes even more meaningful when a human being helps you understand what it means for you. 

Combining AI and human supervision makes the relationship richer. 

AI excels at identifying patterns and supporting reflection. 

Humans excel at sensing meaning, emotion, and significance.

"When we combine these two intelligences wisely, we gain something unprecedented, a partnership between computational clarity and biological appropriateness.”

Dr Etienne van der Walt 

Simple, affordable, transparent pricing. 

Both plans include unlimited access to the Reflecta tool.
The Pro plan adds live group supervision with experienced coaches.

Reflecta Only

Use the power of Reflecta tool in your own practice, whenever you need  a reflection conversation partner to think about your coaching

$10/per month

Unlimited access to Reflecta 24/7 for the duration of your subscription

Access to emails re trends and trend related articles  

Guide to using Reflecta 

 

Reflecta PRO

Combines Reflecta with group supervision

$25/per month

Access to 6 online gatherings per year  

Unlimited access to Reflecta 24/7 for the duration of your subscription

Access to emails re trends and trend related articles  

Guide to using Reflecta 

 

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Our Founders

Reflecta was not created as a technology first product.

 It emerged from decades of hands-on coaching, supervision, and deep commitment to developing coaches.

 Karen and Jenny bring over 50 years of combined experience working with leaders, organisations, and coaches across the world and a shared belief that reflection is at the heart of meaningful growth.

 Reflecta is the result of years of conversation, experimentation, and practice — a new supervision experience designed to embrace our humanity and harness the power of the tools available to us

Jenny Hogarth

  • Executive Coach  
  • Entrepreneur 
  • Early AI Pioneer in Coaching 

Karen White

  • Master Certified Coach (MCC)
  • Coach Developer
  • Supervisor

Start Your Reflecta Journey

Deepen your reflection 

Strengthen your coaching

Prepare for richer supervision 

"Coaches, use AI wisely and reap the benefits
for you and your clients.